Sunday, 27 November 2016

The Difference Between Email Marketing and SPAM

The Difference Between Email Marketing and SPAM
Email marketing is a fantastic tool that millions of people are becoming increasingly keen to utilise. 

Businesses across the globe are becoming more and more aware of the impact that email marketing can have when it forms part of a well structured and sustainable marketing strategy overall.

Email has exceptional penetration rates and data can be easily analysed, allowing you to track the success of any given campaign and fine-tune it as required. 

However, it is very important that anyone trying this sort of campaign understands the difference between responsible email marketing and SPAM.

Getting your facts straight
SPAM is defined as the indiscriminate sending of unsolicited bulk messages. The ‘indiscriminate’ and ‘bulk’ parts of that definition are important. Targeted and tailored messages are more likely to be effective and good email marketing service providers can help you tailor your emails, sometimes right down to the individual recipient level if required.

Even more important is that word ‘unsolicited’. The concept of permission is vital here and is really the essence of what separates email marketing from SPAM. 

There’s a great deal of debate within the marketing community as to exactly what constitutes permission, what is important is whether a substantial amount of recipients consider your mails to be spam.

Giving the power of choice to customers
It’s pretty standard practice to provide customers with a tick-box to indicate whether they give permission for you to contact them further by email. Anything that requires a customer to take action to provide you with permission is a good idea as it puts the customer in the driving seat and makes them feel at ease.

Little green plane provide affordable email marketing services that can help you design emails, administer and even analyse an ongoing campaign. They also provide Charted Institute of Marketing accredited training courses that covers all the topics and a lot of the advanced aspects of the field. Recognising and avoiding spam is one of the fundamentals.

Email marketing can be a superb tool for making sales, increasing your brand awareness and reputation. It is important to be clear on exactly who you want to target and to also take a long-term view of the overall process.
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